Brand & Communication Strategist

Company: Seacoast National Bank
Location: West Palm Beach
Posted on: October 16, 2024

Job Description:

DescriptionJOB SUMMARY:
The Brand & Communications Strategist will provide oversight and support for key brand and communication activities in the Marketing department.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Brand Strategy Support & Brand Adherence Management

• 
  
• Manages and continuously updates the Bank's corporate Brand Guidelines for accuracy.
  
• Serves as a subject matter expert on brand adherence, weighing in and speaking up when things fall out of brand guidelines.
  
• Acts as one of three spelling/grammar approvers in Kadince, primarily assigned to general communications (not product specific).
  
• Partners with the Director of Corporate Real Estate and Facilities to make brand decisions pertaining to interior and exterior design choices and logo placement.
  
• Marketing lead for in branch digital signage (DBSI), including branch installations, troubleshooting, and best practices for efficiencies in up-time and placement.
  
• Responsible for partnering with local branches to curate custom content for display on the in-branch digital signage screens.
  
• Responsible for researching the brand integrity of potential sponsors to ensure there are no concerns for negative brand association.
  
  Corporate Event Initiatives
  
  • 
    
  • Serves as the project manager for all marketing-driven corporate events. Duties include:
    
    • 
      
    • Provides a project outline to all parties involved to ensure deadlines and deliverables are met.
      
    • Logo management
      
    • Partners with the Enterprise Insurance Manager to ensure appropriate insurance is secured in advance of the event.
      
    • Provides guidance on how to secure the following elements: promotional giveaways, advertisements, collateral material, raffle rules and documents.
      
    • Partners with the Internal Communications team to obtain internal publicity on the Bank's internal website.
      
      
      
    • Spearheads and oversees the budget for the Bank's hyper-local Guerilla marketing campaign by collaborating with bankers to develop a strategy, field ideas and execute initiatives.
      
      Local Market Spend Support
      
      • 
        
      • Partners with bankers to review sponsorship opportunities prior to contract negotiations in order to ensure the Bank receives maximum brand exposure. A member of the Bank's LMS sponsorship request review committee that provides oversight to aid in the selection of sponsorships that will drive the most new business and brand awareness.
        
      • Manages incoming logo/ad requests that are coming from local market spend activities. Including, collecting trademark consent forms prior to distributing and sharing logo files, submit ad requests to design team.
        
      • Elevates concerns for events or sponsorship requests that do not align with our brand or create brand reputational risk to CMO and Brand & Communications Manager prior to approving or providing a logo.
        
        External Communications
        
        • 
          
        • Collaborates with the Bank's Communications Manager to develop and execute the external communications strategy focused on the following initiatives:
          
          • 
            
          • HQ Project
            
          • Award Nominations
            
          • Table of Expert Series
            
          • Branded Content
            
          • Executive Profiles / Paid Placements
            
            
            
          • Actively participates with the Bank's external communications firm.
            
          • Reviews and provide feedback on press releases.
            
            Risk and Reputation
            
            • 
              
            • Marketing lead on the Operational Risk and Compliance Committee meetings. Complete digital presence/reputation checks for new vendors, point of contact on Tollgate meetings.
              
            • Marketing lead for brand and reputational risk monitoring
              
            • Liaison to the Enterprise Risk Management team and are responsible for uploading the JD Power Performance Customer Experience score into the Logic Manager Portal.
              
            • Adheres to Seacoast Bank's code of conduct.
              
              EDUCATION and/or EXPERIENCE:
              
              • 
                
              • Bachelor's degree preferred
                
              • 5+ years Marketing experience required
                
              • Banking experience preferred
                
                The Statements above are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of responsibilities, duties, and skills. Because these statements are general, the job description is used for a variety of purposes including job evaluations; performance reviews; recruitment; etc. All Associates are required to adhere to the highest legal and ethical standards applicable to our industry. It is the policy of Seacoast Bank that all Associates will be familiar and compliant with all regulatory, legal, ethical and Bank risk mitigation requirements pertaining to both our industry and their individual roles. This includes the on time, successful completion of annual required training post-hire and effective execution of role responsibilities.
                
                Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Seacoast National Bank, Homestead , Brand & Communication Strategist, Other , West Palm Beach, Florida